In the world of TikTok, live streaming is like opening a door to wealth. But don’t forget, before stepping into this door, it is crucial to be fully prepared, especially for live newbies, understanding TikTok’s live broadcast mechanism is like holding a treasure map, which can guide you to start your live broadcast journey smoothly!
Live Streaming: Meet the conditions and start broadcasting easily
To start a live broadcast on TikTok, you need to cross two small thresholds:
1. enough fans: at least 1,000 loyal fans.
2. Age to meet the standard: anchors need to be at least 16 years old.
Don’t worry about the type of your account, whether it’s personal, creator or enterprise, as long as you meet the requirements, you can start the live broadcasting journey. Moreover, if you are already an adult (18 years old and above), you can also receive virtual gifts in the live broadcast room, harvesting full of surprises Oh!
Start broadcasting operation: a few simple steps, easy to get started!
Start broadcasting is actually super simple, follow the steps below, you can also become a small master of live broadcasting!
1. Sign in to TikTok: Open TikTok and click the “+” sign at the bottom of the screen.
2. Select Live: In the navigation bar at the bottom of the page, find the “LIVE” option on the far right. 3.
3. Edit the live stream: upload an attractive cover image, either your logo or a picture of the live stream. Make a long title of 32 characters or less, and remember to embed popular tags so that more people can find you!
4. Click “Go Live” to start your live broadcast!
After the broadcast, you can also flip the camera, add filters, filter comments, and even invite your friends to become administrators to manage the live room together. Want to end the live broadcast? Just press the “X” in the upper left corner of the screen!
Live plus: details determine success or failure!
Want to live more attractive? These details you have to pay attention to!
1. Choose the right time: find the prime time when users are active to start broadcasting, for example, British users love to brush TikTok from afternoon to evening, so you should start broadcasting in the evening to early morning Beijing time!
2. Duration: Don’t be too short, at least 2 hours to start. Do more tests to find the time period when users love to watch you the most. 3.
3. Preview: Send a video preview before you start broadcasting, tell your fans what you are going to broadcast, what are the highlights. In this way, they will be able to lock your live room in advance. 4!
4. Lighting in place: Lighting is important to illuminate your beauty and also create an atmosphere. Beginners can start from the ring fill light, slowly upgrade professional equipment. 5.
5. clear sound: to ensure that the live room is quiet and no noise, equipped with radio equipment, so that fans can clearly hear your voice.
6. Network stability: check the network before broadcasting, to prevent lagging, dropping, affecting the effect of live broadcasting.
7. Angle fixed: camera angle should be adjusted, fixed, do not let the live screen shaking fans dizzy.
8. Preparation: live not memorized, but the conversation must be prepared in advance. Welcome language, stay in the words, interactive words …… remember to use the teleprompter card to write down, smooth live without NG!
9. Frequent interaction: pay more attention to fan messages, timely answer questions, do not forget to prepare for the lottery benefits or interactive games, so that the live room more lively!
10. Orderly management: operation partners should always pay attention to the dynamics of the live room, set up keywords in advance to filter bad comments, and maintain the environment of the live room.
11. playback function: do not forget to open the live playback function, 90 days validity Oh! Download the video as soon as possible after the broadcast, review the performance of the live broadcast, you can also edit the essence of the clip as a short video material secondary dissemination.
Summarize the experience and grow faster!
Review after the live broadcast is an essential action. Review includes data review, process performance review, anchor status review and so on. No matter how late, we must summarize the live broadcast: what place to do well, what points are not spoken, what links to mistakes and so on.
Only by constantly summarizing can we grow quickly! Well, the above is the full strategy of TikTok live broadcasting for newbies! Follow this treasure map and start your live broadcasting journey! Remember, the details determine success or failure, prepare by heart, you can also become a live broadcast master on TikTok!
