TikTok Shop has become an important platform for global e-commerce merchants to capture market share, and the Affiliate Program is a tool to help merchants expand traffic and increase sales. Through the Affiliate Program, brands and sellers can partner with celebrities, KOLs and content creators to achieve accurate reach and high conversion at a low cost.
I. Advantages of joining the TikTok Shop Merchant Alliance
TikTok Shop Merchant Alliance is a platform that connects merchants and promoters. Merchants can incentivize promoters to promote their products through a commission mechanism, which in turn increases exposure and sales. Compared to traditional marketing methods, Merchant Alliance has the following advantages:
Low cost, high return, pay only when you close the deal.
Merchants don’t need to pay in advance, but only when they are done, which reduces marketing risk and increases ROI.
Accurate reach with the influence of the Darren.
TikTok users have their own traffic, and by promoting their products through short videos and live streaming, they are able to reach their target audience more accurately, enhance user trust, and increase the conversion rate of purchases.
Easily Expand Overseas Markets
TikTok users are spread all over the world, and merchants can easily enter markets such as Europe, the United States and Southeast Asia through the merchant alliance, expanding their brand influence and obtaining more cross-border e-commerce opportunities.
Increase brand exposure
TikTok users specialize in creating explosive content, and their creative videos not only bring in the goods, but also dramatically increase brand awareness and get more users to know and care about your products.
How to use Merchant Alliance?
To successfully carry goods on TikTok Shop Merchant Affiliate, merchants first need to register and open TikTok Shop, and then follow the steps below to promote using Merchant Affiliate.
Register for TikTok Shop and open merchant alliance.
Visit the TikTok Shop website (https://seller.tiktokglobalshop.com) and select the appropriate market for registration.
Complete merchant verification, provide relevant information and bind your account.
Go to the Merchant Back Office, find Affiliate Program in the Marketing Center and open the promotion function.
Establishment of promotional programs
Merchants can choose either an Open Plan or a Targeted Plan, depending on their needs:
- Open Program: All Darlings can apply for promotion, suitable for merchants who want large-scale exposure.
- Targeted Program: Merchants can manually select the people they want to work with, for products that have a high unit price or a specific target audience.
Setting a reasonable commission rate
The commission rate directly affects the motivation of the promoter. It is generally recommended to set a commission of 10%-30% to increase the promotional power. If it is a new product or a product that needs to attract traffic quickly, you can increase the commission rate appropriately.
Attracting celebrities to participate in the promotion
Merchants can proactively seek out suitable promoters, or select promoters in the Creator Marketplace who match the brand’s flavor and invite them to collaborate.
Merchant Alliance Carrying Guide: Four Easy Steps
A successful TikTok Shop not only relies on the platform and the celebrities, but also requires the right promotion techniques. Here are four steps to help you generate sales!
Choose the right product
Not all items are suitable for TikTok carry, the following types of products are more likely to be a hit:
✅ Products with strong visual impact (e.g. trendy apparel, creative home furnishings, beauty products)
✅ Affordable price, easy for users to spend on impulse (recommended between $10-$50)
✅ Goods with high market demand and easy display functions (e.g. household goods, electronic accessories)
Enhance conversion rate by integrating with expert marketing
- Work with the right people: Find the right people in the right verticals to ensure you reach your target audience.
- Provide free samples: Let the experts test the products themselves to create more realistic promotional content.
- Engage Users: Increase the desire to buy through discount codes, limited time offers, and more.
Optimize product detail page
The optimization of the product detail page directly affects the conversion rate, merchants are recommended to optimize the following contents:
📌 High-quality pictures and videos to enhance product appeal
📌 Detailed product descriptions highlighting selling points and unique values
📌 Real user reviews to increase trust in purchasing
Use IP proxy to ensure promotion stability
When promoting TikTok Shop in overseas markets, the stability of IP address is crucial for merchants’ accounts and advertisement placement. IPFLY provides high-quality reseller IPs from 190+ countries and regions around the world, which can help merchants simulate real local IPs, avoiding account blocking, traffic limitation or advertisement failure due to IP anomaly, and ensuring the smooth running of promotional activities.
